Course Title: Google Ads & SEO Mastery: Dominate Digital Marketing Module 1: Introduction to Digital Marketing Understanding the importance of Google Ads and SEO in digital marketing Overview of key concepts and terminology in online advertising and search engine optimization Module 2: Google Ads Fundamentals Introduction to Google Ads platform and its advertising network Setting up Google Ads accounts and campaigns Understanding keyword research and ad targeting strategies Module 3: Google Ads Campaign Optimization Analyzing campaign performance metrics and key performance indicators (KPIs) Implementing bid adjustments and budget optimization techniques A/B testing ad creatives and landing pages for improved conversions Module 4: Advanced Google Ads Strategies Exploring advanced targeting options: remarketing, audience segmentation, and demographic targeting Leveraging ad extensions and ad formats for enhanced visibility and engagement Optimizing Google Shopping campaigns for e-commerce businesses Module 5: Introduction to Search Engine Optimization (SEO) Understanding the role of SEO in driving organic traffic to websites Overview of search engine algorithms and ranking factors Conducting keyword research and on-page optimization techniques Module 6: On-Page SEO Optimization Optimizing website content, meta tags, and headings for search engines Understanding site structure and internal linking best practices Implementing schema markup and rich snippets to enhance search visibility Module 7: Off-Page SEO Techniques Building high-quality backlinks and earning domain authority Strategies for local SEO optimization and Google My Business listing management Monitoring and managing online reputation and brand mentions Module 8: Technical SEO Essentials Understanding technical aspects of SEO: website speed, mobile optimization, and crawlability Using tools like Google Search Console and Bing Webmaster Tools for site health monitoring Implementing HTTPS, XML site